Shoprunner: A band of online retailers gathers to challenge Amazon Prime.

Borders, NewEgg, EMS, eBags, Drugstore.com, and several other online stores have gotten together to form a shipping coalition. For $79 per year (the exact same price as Amazon Prime), you can get 2-day free shipping from any of them, plus they sweeten the offer with free shipping on all returns as well.

Is $79 a year worth it for free shipping? Depends on how many packages you order. They've got a free 30-day trial, though: why not use it, save a few bucks on your next month's shopping, and then cancel?

I love the smell of price-war napalm in the morning…