You Had Me at "Not Automated"

A few days ago, I signed up for a trial of New Relic's app-monitoring service, but didn't do anything. Today, I found this in my inbox:

"Not Automated," huh? Let's see what this is…

Hi David -

I wanted to follow up with you in regards to your New Relic Trial.  I work specifically with our new users during their Pro Trial period.  According to my records, you still have not successfully deployed the agent. 

Please feel free to reply back with any questions.

Need the link to launch the New Relic Agent?  Here it is:



I love everything about this, especially the "feel free to reply back with any questions." I did– I was running into errors getting it going on a local Ruby app– and I emailed him right back.

That's how you do CRM. Brief, non-salesy, and helpful.